Three months ago I created my Twitter account@DrJeremySegrott, and then wondered how I could use it in my research.  Now seems a good time to reflect on what I've learnt, and what it's done for me.

In October the DECIPHer research centre held a symposium, and I tweeted that I was attending this.  A colleague who was also attending read the tweet and suggested that I could tweet 'live' on some of the papers.  I tried this, and during the day a number of people starting following and re-tweeting me, potentially communicating key messages far beyond Cardiff.  It was then that the potential power of Twitter began to dawn on me.

One of those tweeter was @amcunningham, who is a prolific tweeter.  She made some very helpful suggestions to me, including using a dedicated # (hashtag) for our next conference, and some of the different ways I could use Twitter. 

Perhaps the most important thing I learnt was that as with other spheres of life, simply churning out lots of and lots of information isn't likely to be effective - and that you need to think about how you're going to use Twitter and what you want to achieve.  It could be just to receive updates from people or organisations in which you have some interest.  You might want to use it to promote your work and what you're doing.  Or you may want to 'curate' information by creating Twitter lists.  And then there are commentators - people who set the agenda.

Over time I've found a way of using Twitter which I'm comfortable with, and meets my needs.  I use it to promote my work including my publications, keep up to date with news, research and debates in my field, and to ffind out who else is doing research on parenting, families and alcohol issues.

Three months on I've gained 164 followers.  A single tweet which I send on my work can reach many hundreds or even thousands of people (if-re-tweeted).  And this kind of impact is cost free and takes literally a minute or two to achieve.  Twitter has been immensely helpful in keeping me up to date with new reports that are published, interesting debates among academics and health professionals, and a way of developing links with fellow researchers.  A single tweet I sent last week also generated two requests to do interviews with the BBC on topics relating to parenting and alcohol.  Now, instead of searching the internet on topics, I often find the information comes to me in the tweets I receive from other people.

Twitter isn't going to be for everyone.  But it lends itself to a variety of uses, styles of communication and intensity of engagement.  It has a lot of potential for academic research, but that potential isn't always being realised. 

Twitter is never going to replace other media and outputs such as websites, journal articles or reports.  It complements these more traditional outputs by providing signposts to web pages and reports/journal articles, and allowing you to create a personalised stream of information - as much or as little as you want.  For instance, you can follow particular journalists or subject/area specific BBC news feeds.

Twitter teaches you to think laterally, and it works both as an entity in its own right, but also through constant two way interaction with other media.  For instance, a Twitter account can direct people to your web site and vice versa.  Having a Twitter 'widget' - see mine here on my website is another labour saving device.  It keeps your web page looking fresh and up to date but without any extra work.  And it's also easy to have all your Tweets appear on your Facebook page - see mine here.





 


Comments

12/01/2012 6:24am

Thanks Jeremy. I think a real benefit of a blog is being able to share experiences just like this. Your story will really help explain the benefits of Twitter (and social media in general) to others who haven't decided to dip their toes yet.

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11/04/2012 2:29am

Admiring the time and energy you put into your website and in depth information you provide. It’s great to come across a blog every once in a while that isn’t the same out of date rehashed information. Although it took me time to read through all the comments, but I really enjoyed the article. Keep up the good work.

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Jeremy Segrott
11/04/2012 4:21am

Thanks for that feedback. Need to get writing again - it's been a while!

16/01/2012 6:39am

Can I just say from a patient advocate perspective it is wonderful to see more doctors like you coming online.With more and more patients searching of information online and the magnitude of health information available on the web – both accurate and inaccurate – it’s likely that these patients can easily be misinformed.Writing in the New England Journal of Medicine, Dr Pamela Hartzband and Dr Jerome Groopman stated that “Physicians are in the best position to weigh information and advise patients, drawing on their understanding of available evidence as well as their training and experience. If anything, the wealth of information on the Internet will make such expertise and experience more essential.” Doctors need to recognise and not dismiss the fact that they are no longer the sole source of a patient’s health information, and that indeed they can serve as interpreters of data, and help patients separate the correct information from the increasing amount of noise patients find online.

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16/01/2012 7:03am

Nice post Jeremy. Your blog is one to bookmark. With twitter social media marketing can be a lot more fun and cost-efficient. I am now convinced that twitter is a good marketing tool.

Erick Kinuthia
Team MDwebpro

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14/02/2012 9:54am

Every healthcare provider should switch to an EMR solution. Paper based records and prescriptions are a thing of the past now and it would be best for both doctors and patients to take advantage of their features and accessibility.

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Nice! i have read many articles about this topic and everytime i learn something new i dont think it will ever stop always new info , Thanks for all of your hard work!

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Thanks for your amazing work, the best resources ever :)

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Appreciate your information

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Twitter is best social networking site....

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